NECS communications team members Lucy Carr and Amy Askham pitch up to support the launch of the new Riverside Stadium Large COVID-19 Vaccination Centre, Middlesbrough
NECS communications team members lined up with ex Boro players and club staff to offer their support at the launch of the fifth large COVID-19 vaccination centre to open in the North-East.
Working alongside North East and North Cumbria Covid Vaccination Programme colleagues, Amy Askham and Lucy Carr pitched up to help at the opening of the Riverside Stadium Vaccination Centre, Middlesbrough.
Supporting television, radio and press management, Amy and Lucy ensured all media outlets secured coverage of former players receiving their vaccinations including Middlesbrough legends Neil Maddison, Gary Pallister, Bernie Slaven, Craig Hignett, Steve Vickers and first team coach Leo Percovich.
They were also joined by colleagues from NHS England, Middlesbrough and Redcar & Cleveland Councils to help support content creation and interviews on the day by assisting key public figures including chief operating officer for the NHS Covid Vaccination Programme for the North East and North Cumbria, Prof Neil Watson, South Tees joint director of public health, Mark Adams, and BAME community leaders Idrees Rashid & Mohammad Asif.
Lucy, who joined the team in November 2020 as a communications and engagement assistant, said: “My role on the day involved co-ordinating the press and photographers around the vaccination centre and to their specific interview time slots with players.
“The day started with a team briefing in the Riverside Stadium media room where we went over the plan of action in terms of meeting the press and photographers, organising interviews, showing visitors the vaccination hubs and guiding players and public figures to their vaccination stations.
“The most amazing thing was to see all the volunteers, frontline and healthcare workers, coming together at the site – and to see how smooth the process of vaccinating patients was – I am super proud to be able to say we work for the NHS at a time like this.”