We set out a brief to create a new brand and identity for Humber and North Yorkshire Health and Care Partnership. We also required a new website to match the refreshed identity of the Partnership and to host statutory requirements of the Integrated Care Board (ICB). The team at NECS worked with a design and website agency to gain insight from stakeholders before developing some initial concepts. A selection of these concepts were refined and presented to partners within the Partnership before a final selection was made. The new brand provides a recognisable, engaging and visually appealing identity which went live on 1 April 2022 and has generally received a positive response from colleagues, partners and stakeholders. A website was developed alongside this brand to meet the needs and functionality required and is also visually appealing and has been well received.